Thus, the main focus was on narratives going viral, affecting the economy in an age of neuroimaging, big data.
My basic goal in this paper is to describe what we know about narratives and the penchant of the human mind to be engaged by them, to consider reasons to expect that narratives might well be thought of as important, largely exogenous shocks to the aggregate economy. However, I had to accommodate my talk to the Russian audience adding some illustrative examples for better understanding. This lecture has considered the epidemiology of narratives relevant to economic fluctuations (outcomes), allowing them to “go viral” and spread far away, even worldwide, and thereby influencing economic outcomes. This article is a reworked lecture I have given at the Financial University under the Government of the Russian Federation in Moscow.
